That’s why I recommend carrying out a competitive analysis from time to time. It will allow you to understand who the competition is and what they’re doing well (and not so well). You’ll also get a sense of what’s expected in your industry, which will help you set your own social media targets.
Other video types popular on the platform are challenges, lip-sync videos, lifehacks, and memes. The content that usually works best on LinkedIn is educational content and thought leadership pieces. It’s ideal for B2B companies, career-related posts, and networking.
Interestingly, of all the platforms that allow link-only posts, Facebook’s click-through rate is by far the best. That’s what you need to figure out with your social media identity. You need to determine your brand’s personality and how you want to convey that personality to your audience. A simple text testimonial can be transformed into a visually captivating post using the right template. This approach ensures that you’re not just recycling but rejuvenating content, making it fresh and appealing to different audience segments.
Make sure you have a finger on customer sentiment so you always know how your brand is being perceived. Are you looking to organize all your social media metrics so that you can easily create reports for your team? If you’re using a social customer service tool like Hootsuite Inbox, you can add response time directly to your analytics report. Your follower growth measures how many new followers your brand gets on social media within a certain amount of time. How many followers you have across each of your social media channels is another great metric to keep an eye on to ensure your presence is growing healthily.
This fine-tunes your approach, ensuring every dollar spent gets you closer to that sweet spot of maximizing social media ROI. With that base in place, you can experiment with different creatives, messaging, and formats to see what clicks, turning data into actionable insights. However, trends play a significant role in boosting visibility and keeping a brand current. This can be seen in the high percentages for educational content (51%) and behind-the-scenes insights (49%). This layered approach, blending variety with value, ensures long-term interest and deepens audience connections. Each piece of content should serve a purpose, whether it’s to educate, entertain, inspire, or promote your brand.
What Is Data Enrichment? (explained With Examples)
You can also use third-party tools that offer a more in-depth analysis. For example, RivalIQ is a handy social media analytics tool that provides custom reports for all channels you’re present on. So, it’s up to you to decide to what extent you want to automate your SMM Thai efforts with AI. We found Booking.com’s social media presence to be of inspiration in this regard.
If a lot of non-followers are seeing your content, that means it’s being shared or doing well in the algorithms, or both. It’s a good idea to monitor your average reach, as well as the reach of each individual post, story, or video. Another great measure of engagement is the number of comments you receive on each of your posts.
3 – Disadvantages Of Social Media Marketing
If you’re not already utilizing social commerce, now is the time to optimize your product listings and create shoppable posts. In 2025, social commerce – the ability to buy products directly through social media platforms – is expected to grow even more. Instagram, Facebook, and TikTok already offer in-app shopping features, and more platforms will likely follow suit. After identifying your main goal and target audience, understand the social media platform that aligns with these to ensure maximum activity. We have the data and the insights available to communicate effectively why our decisions are what they are and to support them as we go forward,” she adds.
Creating a social media marketing plan is essential because it provides a structured approach to managing your social media presence. It helps in setting clear goals, identifying target audiences, selecting appropriate platforms, and measuring success, ensuring that all efforts are aligned with business objectives. Furthermore, social media platforms are constantly evolving, and algorithms change frequently.